What is “Toasty Boys”? 

Toasty Boys Bagels was a bagel delivery service I founded during my freshman year at Boston University. Our goal was to provide high-quality late-night food options for students who couldn't use their dining swipes after hours. We started small, delivering to a few friends each week. But as word spread and demand grew, we quickly expanded from ~15 orders per week to ~50 orders per night.

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The Problem

Despite our initial success, we quickly encountered challenges as Toasty Boys grew. With no initial funding, we relied on free-tier services for order intake, such as Snapchat and SurveyMonkey. As our customer base expanded, these tools proved insufficient.

After our first year, we gathered feedback from our most loyal customers, and 95% reported that the ordering process was too slow. Additionally, our internal team identified inefficiencies in the backend workflow, including a lack of clarity for assembly specialists and communication issues for delivery specialists.

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The Approach

To address the challenges we identified, I led the team through a structured approach that emphasized user feedback, team collaboration, and strategic planning:

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Scoping our MVP and Hero User Flow

We developed a mobile application designed to streamline the ordering process for customers while optimizing backend operations for our team. Core functionalities are detailed on the slides below.

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Building our MVP 

I partnered with our talented engineer, who also had a strong UX/UI skillset, to build the app in just 3 weeks. Here's what I contributed:

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The Outcome

After leading the team in development from idea to launch, we were able to create an awesome app tailor-made for our customers. We completely blew past our initial targets! The numbers speak for themselves.

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Since you made it to the end, check out some of the MVP visuals from our app store listing below!